The assignment:
Create your own branding blog. Using a tool like blogger.com, create a blog devoted to your observations and reflections about branding. You must post at least six entries over the two-week assignment period. (Each post must have a unique calendar date. Two or more posts on the same calendar date counts as one post regardless of content.)
The content should demonstrate your familiarity and comprehension of the branding principles we've been discussing in class. Specifically, I'll be looking for reference to these brand topics: (You must cover at least 5.)
brand architecture
brand loyalty
brand personality
brand positioning
brand extension
brand story
brand characters
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